Ivory Core was born from movement

Our Story

Ivory Core was founded by Sarah, a girl who found real confidence in her body through movement. Our founder is a certified Pilates instructor teaching mat and reformer classes. She also strength trains and takes yoga classes regularly. Through all her movements, she found that her comfort and passion were being limited by her clothes. Something that was meant to help her movements was holding her back.

Sarah created Ivory Core as a line of activewear to enhance her Pilates practice and help her students feel the same confidence and care she did. By creating pieces that formed more seamlessly to her body, with fabric that allowed more breathability, instead of trying to squeeze in.

As Ivory Core has grown, so has our collection. Adding in pieces that support women through strength training and yoga. As well as team members who specialize in these fields. Because these practices are unique, they require unparalleled pieces to match the movement.

What we Value

Boldness

You deserve to move and live boldly. Not being held back, especially by their clothes.

Bravery

Have the courage and strength to show up for yourself and create new things.

Beauty

We find beauty from within, but outwardly enhance it.

Our mission: supporting movement

Ivory Core’s mission is to improve women’s physical and mental health by supporting their bodies in movement. Creating activewear that not only fits you, but fits your movement and gives you confidence while completing these movements. Strength training, pilates, and yoga are unique, so we design our collections for the individuality of each movement. Taking into consideration activity level, breathability, support, durability and beauty.

What we stand for

01

Fabric that fits you

Instead of squeezing into your atheltic clothes, we want it to feel like a second skin and not restrict your movement.

02

Movement for every body

Our pieces are designed to support real women in real movement, taking into consideration the intensity and flexibility needed for each activty.

03

Intentional design

Every seam, cut, and fit is chosen to support comfort, ease of movement, and long-term wear.

04

Mind and body together

We believe true health encompasses both how you feel physically and how you feel internally.

CMO: Caitlin Joyner
Certified Personal Trainer + Nutritionist

Specialty: Strength Training

Favorite Line: Perform

The Women Behind Ivory Core

Founder + CEO: Sarah Denton
Certified Pilates Instructor

Specialty: Reformer

Favorite Line: Muse

Social Chair: Olivia Baker
Certified Yoga Instructor

Specialty: Hot Yoga

Favorite Line: Divinity

Move with us

If you’re ready to support your movement, start with what you wear. Explore our collections designed for Pilates, Strength, Yoga and more. Pieces that help you perform and feel like your best self.